Tuesday, October 5, 2010

Business Type

Nobody means business like the IRS! I think the type used on the IRS tax forms perfectly fits their image. The type is stoic, serious, dry, clean, and precise.

How funny would it be if the tax forms were written in comic sans? Or just to mess with people, Old English?

Filling out the annual forms is tedious enough, guess we have to thank the IRS form designers for at least making the forms easy to read!

Photo from www.refinancetoolbox.com

Local Flavor Type

In the friendly zip of 21228 almost everyone belongs to a summer pool…the joy of my summer is coaching one of these local neighborhood teams, Rollingwood Swim Club.

Two summers ago I designed this logo for our team. The back of the tee shirt reads, “We put the fun in Division I”…so true.

Talk about local flavor, with 200 kids on our team, everywhere around town I run into someone wearing this shirt! My favorite instance happened last spring. I was walking my dog through my neighborhood (where several swimmers also happen to live) when the school bus stopped to let kids off for the day. One of the five year-olds from the team (who I’m pretty sure can’t read!) saw me walking when he got off the bus. Granted, he didn’t recognize me with my O’s cap and sunglasses, but he certainly recognized my Rollingwood tee shirt. My husband and I laughed all day about the little guy’s comment, “HEY LADY, HEY LADY! I have that shirt!!!!”

Hand Painted Typography

This example of hand painted typography comes from the winning design for the 2010 Mount de Sales Academy Homecoming tee shirt. Each year, students at Mount de Sales (where I work) compete to design that year’s tee shirt. Their logo is used for all Homecoming promotions, including production on over 1,000 tee shirts!

This year’s winner did a great job hand-designing the logo for Homecoming! Her design makes great use of two different fonts, each of which look like handwriting and appear hand painted on the shirts.

Logo-Typography

The picture below is of the Christian Athletic Association’s logo. This group is a youth sports organization in Catonsville.

What I really like about this logo is the sole use of type – no pictures or shapes. The letters speak for themselves. I like the simple, clean look. Without knowing anything about this group, I think you would be able to tell immediately from the type that this logo is for some sort of athletic organization.

The typography in the font looks like it was directly swiped from someone’s jersey. Play ball!

Monday, October 4, 2010

Neon Typography

I’m a total nerd, but The Sea Dragon is my favorite ride at the Rehoboth Beach boardwalk and its sign is my example of a neon font!

This neon type is so fun and playful. I can practically taste the caramel popcorn and smell the salt water. My entire family takes a trip to the beach each August and all the grandkids (22 in total!) adore this ride. Getting the entire gang on this ride is a highlight of each and every summer. I don’t know what it is about those bright lights, but anytime I see neon typography, it takes me right back to the beach.